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Mutual Funds Distributor or Advisor

Updated on December 3, 2025 , 10599 views

The Mutual Fund Industry has added more than 8,000 new distributors this calendar year (2017). Many of these new distributors plus some from the existing community may approach you to solicit mutual fund investments. It would make sense to choose an appropriate financial advisor who can help manage your investments.

Qualifications of the distributor

Check how well qualified the distributor is in terms of education and what kind of knowledge and experience he or she possesses. The mutual fund advisor should have good knowledge of different asset classes such as equity, fixed Income and gold.

He and his team should be in a position to decipher and understand how these asset classes would be affected by various domestic and international events. The advisor should be able to identify products that will meet your life stage requirements as and when they are needed.

Is your distributor easily accessible?

It is important for a distributor who you entrust your money with to be accessible. The advisor or his team should be able to answer your queries within a reasonable period of time and should be accessible by whatever means of communication you choose which could be telephonic, email and meetings. Time is of essence in the financial world and he should be able to execute your investments quickly.

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AMFI Registration Number (ARN)

The AMFI Registration Number (arn) has been introduced as the unique code, which identifies the intermediary as ARMFA. In order to promote best practices and ethical standards in the business of sale of Mutual Fund schemes, AMFI has formulated broad guidelines and norms including a code of conduct for the intermediaries, which will be applicable to ARMFA.

AMFI believes that a sincere endeavor to adhere to the guidelines and the code would help promote best and healthy practices in the area of sales and marketing which would ultimately benefit all concerned - the investor, the intermediary and the industry as a whole.

Know Your Distributor or Advisor

Services Offered?

Most investors do not want to discuss their finances and investments with too many people again and again since these are confidential things. They want an advisor who can Handle their investments with confidentiality. Choose an advisor, who is unbiased, can offer you mutual fund products from all fund houses.

Check past track record

It is important to know the past track record of the person whom you entrust your money with. What field was he working in, what knowledge does the advisor possesses.There is no formal rating or ranking system for mutual fund distributors in India.

Hence in this scenario, the best way is to ask around for referrals. Use social media websites, to understand if anyone has recommended the advisor or his firm. That will give you some idea of his strengths. Check online for referrals, ask your friends or relatives for references, how long the advisor has been in business and his way of operating.

How is the advisor compensated?

A good advisor needs to be compensated well. Ask your advisor if he uses a distribution model, where he gets commission from the fund house for every investment that you make. Alternatively, some advisors charge you a fee for the service, depending on the time they have to spend with you or your personalised requirements.

There are many online portals that do help you make a Financial plan, by gathering data from you and it could be free, while there are seasoned financial planners who could charge a fee for the same. A comprehensive financial plan, requires effort to make and it takes into account your risk taking ability, future needs and life goals.

Online MF Distributor

From a regulatory perspective, distribution is seeing a lot of disruption. Traditional distribution, or the agentdriven model, which is fragmented is subject to a lot of challenges and regulations are slowly moving in favour of digitisation. Though offline mode is still a large contributor, online transactions are picking up due to easing regulations and higher acceptance of the product. Few like us fincash.com are in online category.

Top mutual funds 2025

below is the list of best mutual funds ordered based on 3 year performance and having net assets > 500 Crore.

FundNAVNet Assets (Cr)3 MO (%)6 MO (%)1 YR (%)3 YR (%)5 YR (%)2024 (%)
DSP World Gold Fund Growth ₹48.8878
↓ -0.53
₹1,49828.756.6125.145.22115.9
Franklin India Opportunities Fund Growth ₹259.135
↑ 0.09
₹8,1891.45.32.227.724.137.3
Invesco India PSU Equity Fund Growth ₹64.69
↑ 0.27
₹1,4666.10.50.426.627.225.6
SBI PSU Fund Growth ₹33.2955
↑ 0.22
₹5,7147.94.31.726.529.223.5
Invesco India Mid Cap Fund Growth ₹185.06
↓ -0.14
₹9,3202.66.86.72625.143.1
LIC MF Infrastructure Fund Growth ₹48.627
↓ -0.16
₹1,0540.3-2-6.825.226.647.8
Motilal Oswal Midcap 30 Fund  Growth ₹102.546
↑ 0.28
₹37,501-1.52.1-8.224.629.357.1
HDFC Mid-Cap Opportunities Fund Growth ₹203.525
↑ 0.37
₹89,383675.924.626.128.6
UTI Transportation & Logistics Fund Growth ₹296.202
↑ 0.68
₹4,0082.816.115.124.623.118.7
Franklin Build India Fund Growth ₹142.625
↓ -0.02
₹3,0882.12.2-1.224.427.527.8
Note: Returns up to 1 year are on absolute basis & more than 1 year are on CAGR basis. as on 4 Dec 25

Research Highlights & Commentary of 10 Funds showcased

CommentaryDSP World Gold FundFranklin India Opportunities FundInvesco India PSU Equity FundSBI PSU FundInvesco India Mid Cap FundLIC MF Infrastructure FundMotilal Oswal Midcap 30 Fund HDFC Mid-Cap Opportunities FundUTI Transportation & Logistics FundFranklin Build India Fund
Point 1Bottom quartile AUM (₹1,498 Cr).Upper mid AUM (₹8,189 Cr).Bottom quartile AUM (₹1,466 Cr).Upper mid AUM (₹5,714 Cr).Upper mid AUM (₹9,320 Cr).Bottom quartile AUM (₹1,054 Cr).Top quartile AUM (₹37,501 Cr).Highest AUM (₹89,383 Cr).Lower mid AUM (₹4,008 Cr).Lower mid AUM (₹3,088 Cr).
Point 2Established history (18+ yrs).Oldest track record among peers (25 yrs).Established history (16+ yrs).Established history (15+ yrs).Established history (18+ yrs).Established history (17+ yrs).Established history (11+ yrs).Established history (18+ yrs).Established history (21+ yrs).Established history (16+ yrs).
Point 3Rating: 3★ (top quartile).Rating: 3★ (upper mid).Rating: 3★ (upper mid).Rating: 2★ (bottom quartile).Rating: 2★ (bottom quartile).Not Rated.Rating: 3★ (upper mid).Rating: 3★ (lower mid).Rating: 3★ (lower mid).Top rated.
Point 4Risk profile: High.Risk profile: Moderately High.Risk profile: High.Risk profile: High.Risk profile: Moderately High.Risk profile: High.Risk profile: Moderately High.Risk profile: Moderately High.Risk profile: High.Risk profile: High.
Point 55Y return: 20.96% (bottom quartile).5Y return: 24.15% (bottom quartile).5Y return: 27.16% (upper mid).5Y return: 29.15% (top quartile).5Y return: 25.14% (lower mid).5Y return: 26.60% (upper mid).5Y return: 29.32% (top quartile).5Y return: 26.11% (lower mid).5Y return: 23.11% (bottom quartile).5Y return: 27.45% (upper mid).
Point 63Y return: 45.21% (top quartile).3Y return: 27.65% (top quartile).3Y return: 26.60% (upper mid).3Y return: 26.47% (upper mid).3Y return: 25.97% (upper mid).3Y return: 25.23% (lower mid).3Y return: 24.64% (lower mid).3Y return: 24.60% (bottom quartile).3Y return: 24.57% (bottom quartile).3Y return: 24.36% (bottom quartile).
Point 71Y return: 125.10% (top quartile).1Y return: 2.20% (upper mid).1Y return: 0.37% (lower mid).1Y return: 1.70% (lower mid).1Y return: 6.69% (upper mid).1Y return: -6.82% (bottom quartile).1Y return: -8.17% (bottom quartile).1Y return: 5.94% (upper mid).1Y return: 15.08% (top quartile).1Y return: -1.20% (bottom quartile).
Point 8Alpha: -4.16 (bottom quartile).Alpha: 0.68 (top quartile).Alpha: -0.54 (lower mid).Alpha: -0.58 (lower mid).Alpha: 0.00 (upper mid).Alpha: -6.32 (bottom quartile).Alpha: -4.22 (bottom quartile).Alpha: 1.17 (top quartile).Alpha: 0.00 (upper mid).Alpha: 0.00 (upper mid).
Point 9Sharpe: 1.83 (top quartile).Sharpe: 0.06 (lower mid).Sharpe: 0.09 (upper mid).Sharpe: 0.09 (lower mid).Sharpe: 0.43 (upper mid).Sharpe: -0.04 (bottom quartile).Sharpe: -0.13 (bottom quartile).Sharpe: 0.15 (upper mid).Sharpe: 0.60 (top quartile).Sharpe: -0.11 (bottom quartile).
Point 10Information ratio: -1.04 (bottom quartile).Information ratio: 1.78 (top quartile).Information ratio: -0.60 (bottom quartile).Information ratio: -0.57 (bottom quartile).Information ratio: 0.00 (upper mid).Information ratio: 0.40 (upper mid).Information ratio: 0.20 (upper mid).Information ratio: 0.61 (top quartile).Information ratio: 0.00 (lower mid).Information ratio: 0.00 (lower mid).

DSP World Gold Fund

  • Bottom quartile AUM (₹1,498 Cr).
  • Established history (18+ yrs).
  • Rating: 3★ (top quartile).
  • Risk profile: High.
  • 5Y return: 20.96% (bottom quartile).
  • 3Y return: 45.21% (top quartile).
  • 1Y return: 125.10% (top quartile).
  • Alpha: -4.16 (bottom quartile).
  • Sharpe: 1.83 (top quartile).
  • Information ratio: -1.04 (bottom quartile).

Franklin India Opportunities Fund

  • Upper mid AUM (₹8,189 Cr).
  • Oldest track record among peers (25 yrs).
  • Rating: 3★ (upper mid).
  • Risk profile: Moderately High.
  • 5Y return: 24.15% (bottom quartile).
  • 3Y return: 27.65% (top quartile).
  • 1Y return: 2.20% (upper mid).
  • Alpha: 0.68 (top quartile).
  • Sharpe: 0.06 (lower mid).
  • Information ratio: 1.78 (top quartile).

Invesco India PSU Equity Fund

  • Bottom quartile AUM (₹1,466 Cr).
  • Established history (16+ yrs).
  • Rating: 3★ (upper mid).
  • Risk profile: High.
  • 5Y return: 27.16% (upper mid).
  • 3Y return: 26.60% (upper mid).
  • 1Y return: 0.37% (lower mid).
  • Alpha: -0.54 (lower mid).
  • Sharpe: 0.09 (upper mid).
  • Information ratio: -0.60 (bottom quartile).

SBI PSU Fund

  • Upper mid AUM (₹5,714 Cr).
  • Established history (15+ yrs).
  • Rating: 2★ (bottom quartile).
  • Risk profile: High.
  • 5Y return: 29.15% (top quartile).
  • 3Y return: 26.47% (upper mid).
  • 1Y return: 1.70% (lower mid).
  • Alpha: -0.58 (lower mid).
  • Sharpe: 0.09 (lower mid).
  • Information ratio: -0.57 (bottom quartile).

Invesco India Mid Cap Fund

  • Upper mid AUM (₹9,320 Cr).
  • Established history (18+ yrs).
  • Rating: 2★ (bottom quartile).
  • Risk profile: Moderately High.
  • 5Y return: 25.14% (lower mid).
  • 3Y return: 25.97% (upper mid).
  • 1Y return: 6.69% (upper mid).
  • Alpha: 0.00 (upper mid).
  • Sharpe: 0.43 (upper mid).
  • Information ratio: 0.00 (upper mid).

LIC MF Infrastructure Fund

  • Bottom quartile AUM (₹1,054 Cr).
  • Established history (17+ yrs).
  • Not Rated.
  • Risk profile: High.
  • 5Y return: 26.60% (upper mid).
  • 3Y return: 25.23% (lower mid).
  • 1Y return: -6.82% (bottom quartile).
  • Alpha: -6.32 (bottom quartile).
  • Sharpe: -0.04 (bottom quartile).
  • Information ratio: 0.40 (upper mid).

Motilal Oswal Midcap 30 Fund 

  • Top quartile AUM (₹37,501 Cr).
  • Established history (11+ yrs).
  • Rating: 3★ (upper mid).
  • Risk profile: Moderately High.
  • 5Y return: 29.32% (top quartile).
  • 3Y return: 24.64% (lower mid).
  • 1Y return: -8.17% (bottom quartile).
  • Alpha: -4.22 (bottom quartile).
  • Sharpe: -0.13 (bottom quartile).
  • Information ratio: 0.20 (upper mid).

HDFC Mid-Cap Opportunities Fund

  • Highest AUM (₹89,383 Cr).
  • Established history (18+ yrs).
  • Rating: 3★ (lower mid).
  • Risk profile: Moderately High.
  • 5Y return: 26.11% (lower mid).
  • 3Y return: 24.60% (bottom quartile).
  • 1Y return: 5.94% (upper mid).
  • Alpha: 1.17 (top quartile).
  • Sharpe: 0.15 (upper mid).
  • Information ratio: 0.61 (top quartile).

UTI Transportation & Logistics Fund

  • Lower mid AUM (₹4,008 Cr).
  • Established history (21+ yrs).
  • Rating: 3★ (lower mid).
  • Risk profile: High.
  • 5Y return: 23.11% (bottom quartile).
  • 3Y return: 24.57% (bottom quartile).
  • 1Y return: 15.08% (top quartile).
  • Alpha: 0.00 (upper mid).
  • Sharpe: 0.60 (top quartile).
  • Information ratio: 0.00 (lower mid).

Franklin Build India Fund

  • Lower mid AUM (₹3,088 Cr).
  • Established history (16+ yrs).
  • Top rated.
  • Risk profile: High.
  • 5Y return: 27.45% (upper mid).
  • 3Y return: 24.36% (bottom quartile).
  • 1Y return: -1.20% (bottom quartile).
  • Alpha: 0.00 (upper mid).
  • Sharpe: -0.11 (bottom quartile).
  • Information ratio: 0.00 (lower mid).

Disclaimer:
All efforts have been made to ensure the information provided here is accurate. However, no guarantees are made regarding correctness of data. Please verify with scheme information document before making any investment.
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