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Mutual Funds Distributor or Advisor

Updated on August 28, 2025 , 10365 views

The Mutual Fund Industry has added more than 8,000 new distributors this calendar year (2017). Many of these new distributors plus some from the existing community may approach you to solicit mutual fund investments. It would make sense to choose an appropriate financial advisor who can help manage your investments.

Qualifications of the distributor

Check how well qualified the distributor is in terms of education and what kind of knowledge and experience he or she possesses. The mutual fund advisor should have good knowledge of different asset classes such as equity, fixed Income and gold.

He and his team should be in a position to decipher and understand how these asset classes would be affected by various domestic and international events. The advisor should be able to identify products that will meet your life stage requirements as and when they are needed.

Is your distributor easily accessible?

It is important for a distributor who you entrust your money with to be accessible. The advisor or his team should be able to answer your queries within a reasonable period of time and should be accessible by whatever means of communication you choose which could be telephonic, email and meetings. Time is of essence in the financial world and he should be able to execute your investments quickly.

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AMFI Registration Number (ARN)

The AMFI Registration Number (arn) has been introduced as the unique code, which identifies the intermediary as ARMFA. In order to promote best practices and ethical standards in the business of sale of Mutual Fund schemes, AMFI has formulated broad guidelines and norms including a code of conduct for the intermediaries, which will be applicable to ARMFA.

AMFI believes that a sincere endeavor to adhere to the guidelines and the code would help promote best and healthy practices in the area of sales and marketing which would ultimately benefit all concerned - the investor, the intermediary and the industry as a whole.

Know Your Distributor or Advisor

Services Offered?

Most investors do not want to discuss their finances and investments with too many people again and again since these are confidential things. They want an advisor who can Handle their investments with confidentiality. Choose an advisor, who is unbiased, can offer you mutual fund products from all fund houses.

Check past track record

It is important to know the past track record of the person whom you entrust your money with. What field was he working in, what knowledge does the advisor possesses.There is no formal rating or ranking system for mutual fund distributors in India.

Hence in this scenario, the best way is to ask around for referrals. Use social media websites, to understand if anyone has recommended the advisor or his firm. That will give you some idea of his strengths. Check online for referrals, ask your friends or relatives for references, how long the advisor has been in business and his way of operating.

How is the advisor compensated?

A good advisor needs to be compensated well. Ask your advisor if he uses a distribution model, where he gets commission from the fund house for every investment that you make. Alternatively, some advisors charge you a fee for the service, depending on the time they have to spend with you or your personalised requirements.

There are many online portals that do help you make a Financial plan, by gathering data from you and it could be free, while there are seasoned financial planners who could charge a fee for the same. A comprehensive financial plan, requires effort to make and it takes into account your risk taking ability, future needs and life goals.

Online MF Distributor

From a regulatory perspective, distribution is seeing a lot of disruption. Traditional distribution, or the agentdriven model, which is fragmented is subject to a lot of challenges and regulations are slowly moving in favour of digitisation. Though offline mode is still a large contributor, online transactions are picking up due to easing regulations and higher acceptance of the product. Few like us fincash.com are in online category.

Top mutual funds 2025

below is the list of best mutual funds ordered based on 3 year performance and having net assets > 500 Crore.

FundNAVNet Assets (Cr)3 MO (%)6 MO (%)1 YR (%)3 YR (%)5 YR (%)2024 (%)
DSP World Gold Fund Growth ₹35.8122
↑ 0.07
₹1,21221.75466.13710.515.9
SBI PSU Fund Growth ₹30.3096
↓ 0.00
₹5,278-5.114.4-11.228.928.123.5
Franklin India Opportunities Fund Growth ₹252.922
↓ -1.50
₹7,3763.418.8-0.628.828.237.3
Invesco India PSU Equity Fund Growth ₹59.73
↓ -0.11
₹1,391-7.421-11.528.226.125.6
Motilal Oswal Midcap 30 Fund  Growth ₹101.99
↓ -0.51
₹33,6091.9150.128.132.257.1
ICICI Prudential Infrastructure Fund Growth ₹189.27
↓ -0.79
₹7,941-2.215.7-3283327.4
HDFC Infrastructure Fund Growth ₹46.343
↓ -0.12
₹2,540-2.317-5.827.430.723
Nippon India Power and Infra Fund Growth ₹333.326
↓ -0.67
₹7,377-3.517.3-9.627.228.626.9
Franklin Build India Fund Growth ₹137.689
↓ -0.46
₹2,950-0.716.8-5.227.130.427.8
Invesco India Mid Cap Fund Growth ₹176.44
↓ -1.68
₹7,802524.98.526.926.943.1
Note: Returns up to 1 year are on absolute basis & more than 1 year are on CAGR basis. as on 28 Aug 25

Research Highlights & Commentary of 10 Funds showcased

CommentaryDSP World Gold FundSBI PSU FundFranklin India Opportunities FundInvesco India PSU Equity FundMotilal Oswal Midcap 30 Fund ICICI Prudential Infrastructure FundHDFC Infrastructure FundNippon India Power and Infra FundFranklin Build India FundInvesco India Mid Cap Fund
Point 1Bottom quartile AUM (₹1,212 Cr).Lower mid AUM (₹5,278 Cr).Upper mid AUM (₹7,376 Cr).Bottom quartile AUM (₹1,391 Cr).Highest AUM (₹33,609 Cr).Top quartile AUM (₹7,941 Cr).Bottom quartile AUM (₹2,540 Cr).Upper mid AUM (₹7,377 Cr).Lower mid AUM (₹2,950 Cr).Upper mid AUM (₹7,802 Cr).
Point 2Established history (17+ yrs).Established history (15+ yrs).Oldest track record among peers (25 yrs).Established history (15+ yrs).Established history (11+ yrs).Established history (20+ yrs).Established history (17+ yrs).Established history (21+ yrs).Established history (15+ yrs).Established history (18+ yrs).
Point 3Rating: 3★ (upper mid).Rating: 2★ (bottom quartile).Rating: 3★ (upper mid).Rating: 3★ (upper mid).Rating: 3★ (lower mid).Rating: 3★ (lower mid).Rating: 3★ (bottom quartile).Rating: 4★ (top quartile).Top rated.Rating: 2★ (bottom quartile).
Point 4Risk profile: High.Risk profile: High.Risk profile: Moderately High.Risk profile: High.Risk profile: Moderately High.Risk profile: High.Risk profile: High.Risk profile: High.Risk profile: High.Risk profile: Moderately High.
Point 55Y return: 10.53% (bottom quartile).5Y return: 28.09% (lower mid).5Y return: 28.20% (lower mid).5Y return: 26.12% (bottom quartile).5Y return: 32.15% (top quartile).5Y return: 33.02% (top quartile).5Y return: 30.69% (upper mid).5Y return: 28.64% (upper mid).5Y return: 30.36% (upper mid).5Y return: 26.90% (bottom quartile).
Point 63Y return: 36.97% (top quartile).3Y return: 28.88% (top quartile).3Y return: 28.82% (upper mid).3Y return: 28.21% (upper mid).3Y return: 28.09% (upper mid).3Y return: 28.04% (lower mid).3Y return: 27.37% (lower mid).3Y return: 27.21% (bottom quartile).3Y return: 27.14% (bottom quartile).3Y return: 26.92% (bottom quartile).
Point 71Y return: 66.12% (top quartile).1Y return: -11.19% (bottom quartile).1Y return: -0.57% (upper mid).1Y return: -11.47% (bottom quartile).1Y return: 0.15% (upper mid).1Y return: -3.01% (upper mid).1Y return: -5.80% (lower mid).1Y return: -9.55% (bottom quartile).1Y return: -5.24% (lower mid).1Y return: 8.53% (top quartile).
Point 8Alpha: 2.80 (upper mid).Alpha: 0.19 (upper mid).Alpha: 1.79 (upper mid).Alpha: 5.70 (top quartile).Alpha: 3.70 (top quartile).Alpha: 0.00 (lower mid).Alpha: 0.00 (lower mid).Alpha: -4.86 (bottom quartile).Alpha: 0.00 (bottom quartile).Alpha: 0.00 (bottom quartile).
Point 9Sharpe: 1.56 (top quartile).Sharpe: -0.78 (bottom quartile).Sharpe: -0.30 (upper mid).Sharpe: -0.57 (bottom quartile).Sharpe: -0.11 (upper mid).Sharpe: -0.42 (upper mid).Sharpe: -0.56 (lower mid).Sharpe: -0.65 (bottom quartile).Sharpe: -0.51 (lower mid).Sharpe: 0.32 (top quartile).
Point 10Information ratio: -0.56 (bottom quartile).Information ratio: -0.27 (bottom quartile).Information ratio: 1.83 (top quartile).Information ratio: -0.30 (bottom quartile).Information ratio: 0.44 (upper mid).Information ratio: 0.00 (upper mid).Information ratio: 0.00 (upper mid).Information ratio: 1.02 (top quartile).Information ratio: 0.00 (lower mid).Information ratio: 0.00 (lower mid).

DSP World Gold Fund

  • Bottom quartile AUM (₹1,212 Cr).
  • Established history (17+ yrs).
  • Rating: 3★ (upper mid).
  • Risk profile: High.
  • 5Y return: 10.53% (bottom quartile).
  • 3Y return: 36.97% (top quartile).
  • 1Y return: 66.12% (top quartile).
  • Alpha: 2.80 (upper mid).
  • Sharpe: 1.56 (top quartile).
  • Information ratio: -0.56 (bottom quartile).

SBI PSU Fund

  • Lower mid AUM (₹5,278 Cr).
  • Established history (15+ yrs).
  • Rating: 2★ (bottom quartile).
  • Risk profile: High.
  • 5Y return: 28.09% (lower mid).
  • 3Y return: 28.88% (top quartile).
  • 1Y return: -11.19% (bottom quartile).
  • Alpha: 0.19 (upper mid).
  • Sharpe: -0.78 (bottom quartile).
  • Information ratio: -0.27 (bottom quartile).

Franklin India Opportunities Fund

  • Upper mid AUM (₹7,376 Cr).
  • Oldest track record among peers (25 yrs).
  • Rating: 3★ (upper mid).
  • Risk profile: Moderately High.
  • 5Y return: 28.20% (lower mid).
  • 3Y return: 28.82% (upper mid).
  • 1Y return: -0.57% (upper mid).
  • Alpha: 1.79 (upper mid).
  • Sharpe: -0.30 (upper mid).
  • Information ratio: 1.83 (top quartile).

Invesco India PSU Equity Fund

  • Bottom quartile AUM (₹1,391 Cr).
  • Established history (15+ yrs).
  • Rating: 3★ (upper mid).
  • Risk profile: High.
  • 5Y return: 26.12% (bottom quartile).
  • 3Y return: 28.21% (upper mid).
  • 1Y return: -11.47% (bottom quartile).
  • Alpha: 5.70 (top quartile).
  • Sharpe: -0.57 (bottom quartile).
  • Information ratio: -0.30 (bottom quartile).

Motilal Oswal Midcap 30 Fund 

  • Highest AUM (₹33,609 Cr).
  • Established history (11+ yrs).
  • Rating: 3★ (lower mid).
  • Risk profile: Moderately High.
  • 5Y return: 32.15% (top quartile).
  • 3Y return: 28.09% (upper mid).
  • 1Y return: 0.15% (upper mid).
  • Alpha: 3.70 (top quartile).
  • Sharpe: -0.11 (upper mid).
  • Information ratio: 0.44 (upper mid).

ICICI Prudential Infrastructure Fund

  • Top quartile AUM (₹7,941 Cr).
  • Established history (20+ yrs).
  • Rating: 3★ (lower mid).
  • Risk profile: High.
  • 5Y return: 33.02% (top quartile).
  • 3Y return: 28.04% (lower mid).
  • 1Y return: -3.01% (upper mid).
  • Alpha: 0.00 (lower mid).
  • Sharpe: -0.42 (upper mid).
  • Information ratio: 0.00 (upper mid).

HDFC Infrastructure Fund

  • Bottom quartile AUM (₹2,540 Cr).
  • Established history (17+ yrs).
  • Rating: 3★ (bottom quartile).
  • Risk profile: High.
  • 5Y return: 30.69% (upper mid).
  • 3Y return: 27.37% (lower mid).
  • 1Y return: -5.80% (lower mid).
  • Alpha: 0.00 (lower mid).
  • Sharpe: -0.56 (lower mid).
  • Information ratio: 0.00 (upper mid).

Nippon India Power and Infra Fund

  • Upper mid AUM (₹7,377 Cr).
  • Established history (21+ yrs).
  • Rating: 4★ (top quartile).
  • Risk profile: High.
  • 5Y return: 28.64% (upper mid).
  • 3Y return: 27.21% (bottom quartile).
  • 1Y return: -9.55% (bottom quartile).
  • Alpha: -4.86 (bottom quartile).
  • Sharpe: -0.65 (bottom quartile).
  • Information ratio: 1.02 (top quartile).

Franklin Build India Fund

  • Lower mid AUM (₹2,950 Cr).
  • Established history (15+ yrs).
  • Top rated.
  • Risk profile: High.
  • 5Y return: 30.36% (upper mid).
  • 3Y return: 27.14% (bottom quartile).
  • 1Y return: -5.24% (lower mid).
  • Alpha: 0.00 (bottom quartile).
  • Sharpe: -0.51 (lower mid).
  • Information ratio: 0.00 (lower mid).

Invesco India Mid Cap Fund

  • Upper mid AUM (₹7,802 Cr).
  • Established history (18+ yrs).
  • Rating: 2★ (bottom quartile).
  • Risk profile: Moderately High.
  • 5Y return: 26.90% (bottom quartile).
  • 3Y return: 26.92% (bottom quartile).
  • 1Y return: 8.53% (top quartile).
  • Alpha: 0.00 (bottom quartile).
  • Sharpe: 0.32 (top quartile).
  • Information ratio: 0.00 (lower mid).

Disclaimer:
All efforts have been made to ensure the information provided here is accurate. However, no guarantees are made regarding correctness of data. Please verify with scheme information document before making any investment.
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